I asked a promising entrepreneur if she had started thinking about how to brand the new high tech product her company was planning to introduce later this year. She answered: “Well kind of. I have been preoccupied with product development, raising funds and hundreds of other details.”
She like so many other startup founders are juggling multiple responsibilities and pressing deadlines to develop their products or services, and to get their companies up and running.
In reality, though, the discussion on branding should start in the early stages of product development. All new products or services are designed to meet a unique consumer need or desire. If the targeted customer audiences think this new product/service fulfills this requirement, product sales and the probability of success for this startup will rise. To realize this, brand recognition will be critical.